At a glance:

1. Run themed promos
2. Advertise Specials ahead on social media
3. Run Contests on Facebook and Instagram
4. Reward your loyal guests. 
5. Become a Host
6. Get the word out early
7. Run campaigns and promotions without lifting a finger!

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Fourth of July may be one of the slower holidays out there in the restaurant industry, but that doesn’t mean it should be uneventful. While many customers may often choose to host barbecues and cookouts, many folk still want to order takeout while resting for the resumption of work. Follow these tips for capturing more orders from guests during the Fourth of July celebrations.

1. Run themed promos

Yes, run catchy promos, but run the promos in a new light. Capture the colors of the holidays and include them in your promos. If you’re running a Buy 1 Get 1 Free burger, for example, drape the ad creativespop with red, white, and blue - 4th of July colors.

2. Advertise Specials ahead on social media

Don’t wait until we’re bang in the middle of the holidays. Before the holidays, start running an organic social campaign of a series of social posts in anticipation of the 4th of July Holidays. You can have one of your chefs or line cooks prepare a special holiday meal. Somewhere during the campaign, tell your audience about the daily specials you'll be featuring on the Fourth. Then you can go a step further and offer a discount to new and existing customers. 

Another way to go is to include automatic customized ordering links for customers to order with one click of a button without having to enter coupon codes manually.

4th of July Restaurant Specials

a. Coffee Shop 4th of July Promotions

You can create a unique drink for one day only. Be ceative: since it's Independence day, you can tweak the Americano, for example. You can create flavors that have blue and red, like the a strawberry blueberry lemonade. Doing so will impress guests and give them a compelling reason to order coffee from you. Such gestures leave strong lasting impressions.

b. Fast Casual restaurant 4th of July Promotions

Nothing sells like ribs, chicken wings, and salads on July 4th. Finger sandwiches also make a great selection. Even if you already offer them, ensure that you especially promote the sandwiches ahead of the day. Add small American flags in bulk for extra flair.

c. Bakery 4th of July Promotions

Pastries and cakes may be a trickier bunch as, but it's not impossible to make 4th of July magic with them. Add desserts like red, blue and white cannolis to your desserts. Alternatively, a white icing cake with blueberry and strawberry toppings make a standout Fourth of July special!.

3. Run Contests on Facebook and Instagram

Contests never get old; they always draw crowds when executed well. Consider running a giveaway as part of your 4th of July plans. Contests are a time-tested way to increase followership and engagement on social media. 34% of new customers come in through contests hosted through social media on average. There’s no wrong way to go about it, but make sure to keep it as simple as possible so that participants and staff can properly implement it.

4. Reward your loyal guests. 

Offer special discounts to your regular customers and reward them with a free drink or dessert of their choice. 

5. Become a Host

While many will have fun plans for July 4th, many others won’t. Host a restaurant party and invite guests. Give away free flags and give everyone who attends a free drink if you can afford it. Of course, you would have promoted your party on Facebook and Instagram and SMS beforehand.

6. Get the word out early

Whatever holiday celebration idea you choose to run with, the first step successfully executing it is to pass on the information to your potential customers effectively. Show off your specials through social media and make sure it sticks with SMS marketing and texting customers with special offers, customized gift cards, and automated ordering links. This is where owning your customer data comes in handy. 

To complete your data and get significantly more ROI, you must embrace a first-party, commission-free setting. Since you own your data in a first-party system, you can create a unified view of each customer and convert your insights into one-to-one communications. 

With a data-driven marketing strategy, you can create more personal, more purposeful experiences that not just earn you customers but also keep coming back for more.

7. Run campaigns and promotions without lifting a finger!

With our done-for-you restaurant ad campaign strategy, you can target local audiences with Facebook ads and easily track ad spend. Reach more audiences, and collect customer data on every interaction to receive at least 4x ROI on campaigns!  

All without paying commissions!

JoyUp is helping restaurants thrive during these challenging times by collecting, owning, and using customer data to build out successful Facebook marketing campaigns and drive thousands of more orders to stores!